Home Page

In the time that I have been producing my website I have altered the home page multiple times, from a basic text 'home' to an image of myself and bio. I have put a great deal of thought into the homepage as it is the first impression some people will get of me and my work. 

After trying out different ideas I thought the best introduction to my works would be a brief overview, a montage of the different mediums I work in. I also decided to include an image of myself that I took as part of a project two years ago, a self portrait, without it being too obvious that it is myself. I chose a different composition to that of the pages so that it was less formal and showed the images in sizes that balanced each other out. 

This is how my website is first viewed. 

Printed media research

I spent my Saturday afternoon wandering around a fantastic Christmas market in Sleaford, unlike many Christmas Fayre's this one was filled to the brim with quality products. The market was arranged at The National Centre for Craft and Design, displaying a mixture of local artists, crafts people and designers.

Whilst resisting the temptation to buy something from every stall I picked up a variety of business cards, postcards and fliers. I looked like a serial hoarder, but I was doing it to compare different approaches to self promotion.

  Email, phone, site.                                                          Three different online contacts. 

  Centred text, easy to read.                                              Typewriter font links with quirky, vintage                   

  No image on the reverse.                                                theme of work. 

                                                                                        Photograph of work on reverse. 

  Drawn logo.                                                                   One sided.
  Online and postal addresses.                                          Image and text intertwined - looks busy.
  Image of ceramics on reverse.                                       White text on black background.

  Bold images on both sides.                                           Blue and white colour scheme.
  Bold divide between image and text.                           Mixed fonts.
  As many different contact methods.                             Multiple contact methods.
                                                                                      Image on reverse

  Typewriter font links with vintage theme of work.     Colourful.

  Multiple social media contacts.                                   Text on reverse (company name)

  Detail of work on reverse.                                            Mainly text to imagery.

 
  Mainly image to text.                                                   Illustrative design.
  Three points of contact.                                               Text hard to read.
  Monochrome.                                                               Same image on revers - bolder colours.

      

  Crudely hand cut out.                                                    Bold colours.

  Name, email, tel.                                                           Front and reverse don't work together.

  Weak colours.                                                               Small image compared to text.

                                                                                        Not representative of his detailed work. 

Each of these business cards are different, from the minimalist, decorative, playful and informative. There are some ideas I would take from examples, and others that I would learn from. In the past I had experimented with hand cut, moth shaped cards, but after seeing this example I do not think it is an effective medium. In general I think the more minimal designs work better,, with a limited colour scheme.